jaybaptisteThe Cheeky Hack
Videographer, curator and UGC creator in London. Ads and short-form people actually watch to the end.
1 ofSelected work
Reels play as you scroll. Tap one to turn the sound on.
Made for
- Ray-Ban Meta
- Blues Kitchen
Invited by and featured
- Red Bull
- Asus Zenbook
- Canada Water
- Steamdown
- Adobe x Future Culture
- Dishoom
- Wagamama
20K+Followers and email subscribers across channels
TikTok, Instagram and the newsletter. Checked 9 October 2026; audiences may overlap.
- Viewers who share a video, over 3x the 1% viral benchmark
- 1 in 30
- Monthly views across TikTok and Instagram
- 600K+
- Engagement compared with the TikTok average
- 2.6x
- Of TikTok followers are in the UK
- 73%
What I make
Hook-led ads
Stops the scroll in the first second, then sells. Shot for paid social with extra hooks to test.
Talking head
Straight to camera, like a friend telling you about something they rate.
Product in hand
Unboxing, first impressions and close-up demos that show how it actually works.
Voiceover
Your product on screen and my voice doing the selling.
Out in London
Day-in-the-life and street content around the city.
Hacks and explainers
Deals, money-saving and how-tos. The format I built The Cheeky Hack on.